The rise and rise of pinterest

In a world where sharing has become more and more commonplace, Pinterest is flourishing. According to recent figures by Shareaholic, the social networking site now has 3.6% of online referrals.

That may not sound like much, but in beating Google+, YouTube and LinkedIn, and only falling 0.01% behind Twitter, that’s no mean feat. Although Facebook is still king with 26.4% of all referrals.

Pinterest’s simple and user friendly design has made it easy to get to grips with and particularly popular with graphic and interior designers, as well as foodies.

It’s seen by many as ‘yet another social networking site’, but this one seems to have a more honest belief to it. Unlike Facebook whose founding principle is that people like to look at other people’s pictures, Pinterest is simply about seeing things you like, bookmarking them so you remember, and then sharing them with people.

23rd February 2012

On the back of my blog article above, check out Mashable’s views on brands that are killing Pinterest


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